About Us
We’re on a mission to tell important stories, build great brands, and create meaningful experiences.
"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." –Bill Bernbach
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” –Angela Ahrendts
“Success is liking yourself, liking what you do, and liking how you do it.” –Maya Angelou
"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." –Bill Bernbach “The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” –Angela Ahrendts “Success is liking yourself, liking what you do, and liking how you do it.” –Maya Angelou
Our Focus & Expertise
We partner with teams that are building something important. Through brand and marketing, we help amplify impact and accelerate growth.
Consumer Brands
We help bold entrepreneurs scale brands people love, designing experiences that build loyalty and fuel growth.
Professional Services Firms
We help firms stand out with brand identity and messaging that earn trust and strengthen client relationships.
Nonprofits & Foundations
We help mission-driven organizations tell stories that inspire action and mobilize support to drive lasting change.
We’re strategists, marketers, designers, artists, futurists, writers, and storytellers.
Our Team
Based in California, Framework is a growing collective of strategists, creatives, and storytellers working together to shape brands that connect and endure. Founded and led by Nick Nieto, the agency builds project teams around each client’s needs, drawing from a trusted network of collaborators who bring ideas to life in creative and captivating ways. We’re always looking to connect with talented creatives and marketers. If that’s you, reach out.
Let’s keep in touch!
Join our email list and we’ll send you our latest thinking at the intersection of business, brand, and culture.