CASE STUDY

Building a Brand Around Life’s Most Valuable Assets

A couple stands outdoors on a sunny day, facing each other with a scenic landscape of trees, hills, and a swimming pool in the background.

Brand Strategy
Brand Identity
Custom Photography
Website
Campaign

Vieira Financial Group

For a leading regional wealth management firm, we built a refreshed brand identity around the core promise to help clients care for the things that matter most. The visual identity, featuring custom photography and a warm, inviting color palette inspired by the firm’s Southern California surroundings, reflect a life made possible through thoughtful financial planning.

We brought the brand to life with a custom website that combines rich imagery and thoughtful storytelling to showcase the firm’s unique positioning. Featuring new brand photography, the site uses striking visuals to capture attention, while intuitive navigation makes it easy for visitors to learn more about the firm’s services.

Brand guidelines presentation for Vieira Financial Group, including sections on logo elements, creative direction, imagery, color palette, pattern, verbal identity, typography, copy tone, and print advertising, with sample images and color swatches.
Aerial view of a suburban neighborhood with trees, houses, and a street illuminated by the setting sun.
View of a beige house with decorative black wrought iron balcony railings on a sunny day, with a tree with green and yellow leaves and a clear blue sky in the background.
A woman wearing a large brown cowboy hat, denim shirt, and jeans stands outside with two horses, holding a lead rope, with trees and a wooden building in the background.
Couple standing together in a lush garden during sunset, overlooking a scenic landscape.

To showcase the firm’s personality and values, we partnered with Southern California brand photography studio Patrick Fore Photography to complete a multi-location brand photo and video shoot. The resulting imagery reflects the lives and aspirations of the firm’s clients and a brand video featuring its principal introduces the firm’s story to prospective clients with clarity and warmth. Together, these assets establish a cohesive visual language that elevates every touchpoint.

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